Ok, this is crazy cool. Extremely intuitive adventure shopping ~ ALL you travelers will love this! How it works: First you pick what items you need to address on your trip. For example, if your adventure takes you to a river in the tropics, you'll need protection from the sun and insects. Then you just click on those icons and it will bring you right to the items that will benefit you on your next adventure. Brilliant. Thank you ExOfficio that is genius... #PinUpLive