Scotland welcomes the world for the Year of Homecoming Scotland 2014. Packed with brilliant moments, Homecoming Scotland 2014 will serve up a year-long mix of events and festivals that celebrates the very best of Scotland: our breathtaking scenery, our mouthwatering food and drink, as well as our rich culture, creativity and ancestral heritage. Scotland's first year of Homecoming in 2009 was a great success, delivering a string of benefits to the country and bolstering Scottish tourism during a period of economic downturn. Recognizing the success of Homecoming 2009 in rallying Scotland around a common theme, a series of strategic focuses running through to 2014 will ensure co-ordinated national activity spotlighting the greatest assets: Food and Drink, reputation as an active destination, a place of culture and creativity and a place of natural beauty.