A social media strategy is a plan that outlines how a brand will use social platforms to achieve its marketing goals. It includes defining objectives, understanding the target audience, and choosing the right platforms to engage with users. The strategy focuses on content creation, including posts, videos, and ads, that resonate with followers while maintaining brand consistency. It also involves setting a posting schedule, tracking performance, and analyzing data to refine tactics. A well-executed social media strategy helps build brand awareness, increase engagement, drive traffic, and ultimately, achieve business growth and success in a competitive digital landscape.