Social marketing focuses on promoting positive behavioral change for the greater good, rather than selling products or services. It uses traditional marketing strategies to address social issues such as health, safety, or environmental sustainability. Campaigns are designed to influence public behavior by raising awareness, educating audiences, and encouraging action. This might involve promoting healthy lifestyles, reducing waste, or advocating for public safety measures. Social marketing is widely used by non-profits, government agencies, and organizations to drive social change. By understanding the target audience and their motivations, social marketing campaigns can create meaningful, long-lasting impacts on communities and society.