Social media management involves overseeing a brand’s online presence across various platforms, including creating, curating, and publishing content. It includes engaging with the audience, monitoring comments, and analyzing performance metrics to improve strategies. A social media manager develops a consistent brand voice, plans content calendars, and ensures posts are timely and relevant to the target audience. It also includes running paid ads, tracking trends, and managing campaigns to boost visibility. Effective social media management helps businesses build relationships with customers, increase brand awareness, and drive conversions, making it essential for a strong online presence and growth.